Oprah is turning her diet into millions. SEVERAL millions. Find out how she 'flipped her money three ways' with Weight Watchers.
We've all ridden the diet roller coaster with Oprah on one occasion or another. It's one of the main things the masses relate to her on....the weight struggle. Now, she's turning her struggle into millions.
Not only is Oprah joining the Weight Watchers program, but she decided to purchase part of the company as well. She's now the proud owner of 10% of the company. #BossMoves
She said yesterday:
"Weight Watchers has given me the tools to begin to make the lasting shift that I and so many of us who are struggling with weight have longed for. I believe in the program so much I decided to invest in the company and partner in its evolution."
So if she's going to become a spokeswoman for the company, she wants to OWN part of it too...for long term wealth. She will also serve on the Board and has the option to buy another 5%.
Lady O paid $6.79 per share for 10% of the company. That equaled out to a total investment of $43.2 million she dropped. And it's already proven to be WELL worth it.
The WW stock soared by 105% on Monday to $13.09 per share right after the announcement, which is a big deal since the company's value plummeted by 73% this year before her announcement. TIME reports this equates to Oprah making $75 million in 1 day. (She's not allowed to actually SEE that cash just yet....she can't sell any stock for another few years and can only do so in parts.)
Weight Watchers tweeted yesterday:
#Excited to welcome @Oprah to our #wwfamily in a big way! Can't wait for all the goodness in store!
The company followed up on their Facebook page saying:
We’re thrilled to share some big news today - Oprah Winfrey has joined our Board and is a part owner of Weight Watchers! She's a Member on her own personal journey toward success, and she believes so much in what we do and our mission that she wants to work with us to inspire people around the world to lead healthier and more fulfilling lives. We are thrilled to count one of the world’s most inspiring women among our #WWFamily and are so excited for what the future holds! “O” it’s an exciting day!
CEO Jim Chambers said her ability to connect and inspire will complement the company's "powerful community, extraordinary coaches, and proven approach."
Weight Watchers sees revenues in the $1.3 billion range so, yeah....#SheWins.
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